Fujifilm developed medium format cameras when people used to shoot with film cameras, but the firm has since concentrated on smaller formats since the emergence of digital photography. And, they are not ruling out a return to the medium format market. In fact, according to reports, the company is actively testing as well as researching on medium format sensors.

This is exactly what Takashi Ueno, the Fuji X-series senior product manager, stated in a recent chat with a British Photography Expert. There he stated that Fuji’s medium format film cameras were upgraded for their time and that the camera makers now has a series of solid new technologies which might do quite well in a new MF body.
Ueno added that they are in a great spot to make a medium format camera, as they make camera bodies, sensors as well as lenses. They already make the lenses for Hasselblad, so they have that expertise. A this point of time, Fuji has no plans to introduce a medium format camera, but they are conducting research as well as testing sensors in this sector. They have a good history in the medium format market, and he believes that they would be successful again. They possess the technology to make a very modern and high quality camera, but they are only investigating.
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